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A Fit for Everyone.
Beyond the Standard Size In 1961, New Balance released the Trackster, the world’s first high-performance running shoe available in multiple widths. To this day, the brand is famous for offering various width options (Narrow, Wide, Extra Wide), ensuring a custom-like fit for every foot type.
Numbers Over Names. Performance Over Hype.
The Logic of the Label Unlike other brands that give shoes catchy names, New Balance uses a numbering system. This was intentional: they wanted customers to view each shoe as part of a specific technical lineup rather than just a "model of the year," emphasizing performance over marketing hype.
Beyond the Standard Size In 1961, New Balance released the Trackster, the world’s first high-performance running shoe available in multiple widths. To this day, the brand is famous for offering various width options (Narrow, Wide, Extra Wide), ensuring a custom-like fit for every foot type.
A Fit for Everyone.
The Logic of the Label Unlike other brands that give shoes catchy names, New Balance uses a numbering system. This was intentional: they wanted customers to view each shoe as part of a specific technical lineup rather than just a "model of the year," emphasizing performance over marketing hype.
Numbers Over Names. Performance Over Hype.
4.8 / 5 based on 5063 reviews